Hi. I am a

I am a multidisciplinary designer and artist based in Kashmir, working at the intersection of tangible play and digital art. With a Bachelor of Fine Arts (BFA) in Painting from the University of Kashmir, I bring a painterly sensitivity to modern design problems.

Currently, I serve as the Product Design Lead at Totem Pals, where I shape the creative vision for play-based learning. My work focuses on designing child-friendly board games that blend empathy, storytelling, and simple mechanics to help children develop social-emotional skills through screen-free play.

Beyond product design, I work as a Creative at Alchemy Soul Technology (London), producing high-end wellness advertisements and motion graphics. My artistic practice extends into experimental mixed media, creating animations for music videos and exhibiting works that challenge visual boundaries. I also have a strong history in illustration, having collaborated with author Humairah Shah on multiple children’s books.